12 Days of Marketing Communications. Day 7: Flickr and Images
The least under-utilized marketing tool, but perhaps the most useful, are images. Do you know that when I survey the 15+ Facebook Pages I administer or help administer, images are what get the highest impressions?
Online images can help you achieve higher search engine results, and when placed on a social sharing site such as Flickr, can be linked with search engine-friendly text to help tell your company’s story.
And this year, Twitter enabled a feature that allows images to be viewed directly in the user’s Twitter dashboard, as long as you upload links from Flickr or another reputable photo sharing site. So any click-anxiety has been eradicated.
Yet, so many companies and organizations — and particularly communicators, agencies, and communications organizations! — simply do not upload sufficient numbers of photos to engage their followers and viewers.
At Fletcher Prince, we know how to get marketing results from online images. We obtained a number of media placements for three of our clients, simply by emailing targeted media with a few images. The photographs we took and uploaded to Facebook Pages in 2010 have been viewed by thousands of people.
My recommendations for 2011 are
- Audit your online image inventory. Google yourself, your company name, and your brand names, and check under “Images.” What do you see? What is missing?
- Ask Fletcher Prince to help you set up a branded Flickr page. We also offer affordable photography services.
- Carry a digital camera with you everywhere you go, but especially to each industry-related event.
- Get in the habit of regularly uploading images to your Facebook Page and Flickr account.
- Start using more images in your blog posts, Twitter updates, press releases, email communications, videos, and direct mail.