12 Days of Marketing Communications. Day 7: Flickr and Images

The least under-utilized marketing tool, but perhaps the most useful, are images.  Do you know that when I survey the 15+ Facebook Pages I administer or help administer, images are what get the highest impressions?

Online images can help you achieve higher search engine results, and when placed on a social sharing site such as Flickr, can be linked with search engine-friendly text to help tell your company’s story.

And this year, Twitter enabled a feature that allows images to be viewed directly in the user’s Twitter dashboard, as long as you upload links from Flickr or another reputable photo sharing site.  So any click-anxiety has been eradicated.

Yet, so many companies and organizations — and particularly communicators, agencies, and communications organizations! — simply do not upload sufficient numbers of photos to engage their followers and viewers.

At Fletcher Prince, we know how to get marketing results from online images.  We obtained a number of media placements for three of our clients, simply by emailing targeted media with a few images.  The photographs we took and uploaded to Facebook Pages in 2010 have been viewed by thousands of people.

My recommendations for 2011 are

  • Audit your online image inventory.  Google yourself, your company name, and your brand names, and check under “Images.”  What do you see?  What is missing?
  • Ask Fletcher Prince to help you set up a branded Flickr page.  We also offer affordable photography services.
  • Carry a digital camera with you everywhere you go, but especially to each industry-related event.
  • Get in the habit of regularly uploading images to your Facebook Page and Flickr account.
  • Start using more images in your blog posts, Twitter updates, press releases, email communications, videos, and direct mail.

About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on December 19, 2010, in Photography and Flickr and tagged , . Bookmark the permalink. Leave a comment.


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