12 Days of Marketing Communications. Day 8: Graphic Design
In the age of social media, does graphic design still matter?
Yes. More than ever.
A carefully designed presence earns your brand recognition, and recognition builds trust, and trust leads to sales. So, yeah, design matters. Doesn’t mean you can’t have fun with it.
At Fletcher Prince, we had a lot of fun with design in 2010.
We designed branded Twitter backgrounds for Fall Properties, the Waterfront Cafe, and a few other brands. We designed blogs, and YouTube channels, and email newsletters, and greeting cards. We designed quite a few logos, including a suite of holiday themed logos.
The one thing we did not design a whole lot of was advertising. We did design a handful of print advertisements in 2010. But, overall, companies were cutting back so much on advertising. Personally, I think that was not the right decision to make, but an understandable one, I suppose, given the economy.
It can be hard to tie marketing results with design, but not impossible. Our clients got positive feedback on Twitter and Facebook for their designed media. That was one measurement. People noticed. And isn’t getting noticed the whole point of design?
Please contact Fletcher Prince in 2011 if you still don’t have a logo that represents your company well on Twitter, YouTube and Facebook, or if you have any direct mail or advertising plans. Check out our design services to learn more.