12 Days of Marketing Communications. Day 11: Social Media Community Management

So, this one is a little tougher to talk about, because I don’t want to reveal the clients for whom we handle ghost-tweeting, ghost-blogging, or Facebook Page updating.

The fact is, sometimes we manage social media outreach for our clients.  There are times when clients get swamped, and they just can’t keep up with monitoring, updating, and responding to their communities.  And not every business owner is a born blogger.

You will hear a lot of social media pundits opine about authenticity and the taboos associated with social media content management.  Don’t be too intimidated by these opinions.  When you have a good relationship with a consultant who is very familiar with your business or organizational goals, you may comfortably outsource some of your company’s social media outreach to that person without fear.  Promoting good customer relationships is part of marketing and public relations, after all.

What is most important for your brand is that these platforms are updated and monitored, consistently, on a daily basis, by a savvy professional who possesses experience, creativity, perspective, understanding, and a strategic outlook.  Learn more about Fletcher Prince’s creative and affordable content management services.


About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on December 23, 2010, in Social Media Tips and tagged , , , , , , . Bookmark the permalink. Leave a comment.


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