12 Days of Marketing Communications. Day 12: Pro Bono Work

Well, we have talked a lot the past eleven days about the marketing communications work that Fletcher Prince does for clients.  Since this is the season of giving, I thought I would dedicate the 12th post in this series to talk about importance of volunteer and pro bono work.

My mother instilled the values of giving back at a young age.  By the time I was 12, I was volunteering for the Virginia Museum of Fine Arts, tutoring Vietnamese children how to read and speak English, and participating in community theater productions.

Fletcher Prince is still a young company, but each year we have been in business, we have volunteered and donated pro bono services to local communications organizations.  Our first year, we donated graphic design services to WWPR for their Washington PR Woman of the Year award, and I volunteered as co-chair for the event.  The second year, we helped PRSA-NCC launch their social media outreach efforts and developed their blog, and I served as co-chair for the chapter’s marketing committee.

DC Ad Club

This year’s public relations project for the DC Ad Club has been just as rewarding as our first two projects.  In 2010, we

  • Participated in all ADDY Committee planning meetings.
  • Created a public relations and social media plan for the 2011 ADDYs.
  • Remodeled the DC Ad Club blog, and connected it to their Facebook Page.
  • Recorded nine YouTube videos and optimized their YouTube Channel with relevant and search engine friendly text, tags, descriptions, and playlists.  We organized and tweaked the Channel design a bit, too, to more closely reflect the DC Ad Club brand.
  • Sent a press release about the call for entries, which was picked up by Capitol Communicator.
  • Wrote about the ADDYs in our blog, the DC Ad Club blog, and Examiner.com.

We have enjoyed every moment of our association with the DC Ad Club and look forward to our continued work with the ADDYs committee in early 2011.

Conversations in Public Relations

Our work on the YouTube video series Conversations in Public Relations continues to be important to us.  In 2010, we recorded several more videos with communications professionals in the Washington, DC area.  As you know, we produce the series at our own expense and no one pays to participate.  It’s our contribution to furthering knowledge, insights, and best practices related to our profession.

My words to you today, on this special day, is to look for ways you can give back to your industry or to worthy projects in 2011. I know you will find, as I have done, that the rewards far exceed the effort.

Merry Christmas, everyone!

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on December 24, 2010, in Conversations in Public Relations, DC Ad Club, Professional Involvement and tagged , , , , , . Bookmark the permalink. Leave a comment.

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