Fletcher Prince 2010 Annual Report (plus video)

As we bid farewell to 2010, let’s take a look at what Fletcher Prince accomplished this year.  For a tiny marketing communications company of two people, we sure do manage to keep busy!  Thank you for watching our light-hearted retrospective video, and check out this report on our year’s activities.

We worked hard this year, and our clients saw results.  Social media development and video production continued to be strong earning areas for Fletcher Prince.

Here’s what we accomplished in 2010…

By the numbers…

David Hyson adjusting the camera for a video with Susan Rink

YouTube Video. We created 9 new YouTube Channels for clients in 2010, to result in a total of 16 Channels total on YouTube.  Our 250 YouTube videos have more than 140,000 views (not counting additional iTunes podcast views and Facebook views).  Our most popular video is a Fletcher Prince production on graphic design with more than 20,000 views.

Blogs, and more blogs. We administer 10 blogs and have coached clients on the development of several others.  The blogs we write for have more than 35,000 views, not counting Examiner.com articles and Facebook feeds.

Fletcher Prince Facebook PageFacebook. We have created more than 16 Facebook Pages for clients and ourselves, and have coached others on their Facebook Page development efforts.  The Facebook Pages we have created include businesses involved in real estate, restaurants, and professional services, as well as nonprofits.

Twitter. We continue to develop customized Twitter profiles and coach managers on how to use Twitter effectively.  There are more than a dozen customized Twitter profiles in our portfolio.

Happy clients. In 2010, we earned 7 more LinkedIn testimonials, bringing the total number of LinkedIn testimonials for our work to 26.  Here’s just one of them…

“Mary has provided our company with valuable tools to promote our business and reach our client base. Technology is so fast paced and can be overwhelming to a small business. It is essential to be connected to people online and Mary has equipped us with the skills we need. We will continue to reach out to Mary for her consultation and I recommend her to any individuals or small businesses who wish to grow their online presence.”  — Laura Fall, Fall Properties

Fletcher Prince Client Work in 2010

David Hyson and Heathere Evans-Keenan at WWPR's Washington PR Woman of the Year Award

In 2010, we worked on a variety of exciting marketing projects with our beloved existing clients Rink Strategic Communications, Dominion Mechanical, and Fall Properties.  Projects included everything from media relations to email newsletters, from website design to YouTube video production, and more.

We were also delighted to work with new clients Cosmopolitan Photography, Keenan PR, The Hannon Group, ASQ Communications, and PRofessional Solutions.

David and I were especially gratified to be brought on as partners on amazing projects on a subcontracted basis, including work for Timberline Bank, Howard University, NeighborWorks America, and Deloitte Touche.  We would like to thank our colleagues for their faith in us, and welcome more opportunities like this in 2011.

Fletcher Prince Pro Bono Work in 2010

At Fletcher Prince, we continue to complete pro bono projects on behalf of communications organizations.

DC Ad Club. We joined the ADDYs planning committee and provided public relations consultation for that effort in 2010, including

  • Developing a public relations and social media content development plan.
  • Writing and pitching a media release announcing the call for entries.
  • Creating a new DC Ad Club blog.
  • Producing nine YouTube videos.

Conversations in Public Relations Blog and YouTube Videos. As a service to the Washington, DC area professional communications community, Fletcher Prince continues to produce videos for the YouTube seriesConversations in Public Relations,” featuring interviews with local communicators and association leaders.  We produced 20 additional videos in 2010, bringing the total to more than 100 videos.

Washington Women in Public Relations. Fletcher Prince donated a video makeup kit to the benefit raffle for the Washington PR Woman of the Year event.  In addition, the lucky winner won complimentary YouTube consultation and video recording services.  Marilynn Deane Mendell won the prize, and we set up a Channel and new videos for her company, WinSpinCIC.

Fletcher Prince Self-Promotional Efforts in 2010

We continue to be grateful to our supporters.  Our Facebook Fans topped 76 this year, and our Twitter followers climbed to 900.

This year, we produced 18 YouTube videos for Fletcher Prince.  While we continued to produce informative videos highlighting our subject matter expertise (Twitter, Facebook, and YouTube tips), we also experimented with fun promotional videos and event reports.

We also created three brochures for our business, and exhibited at the Virginia Film Office State of the Industry event.

In other Fletcher Prince news this year…

  • Mary Fletcher Jones recording a video for Howard University

    Mary served as one of the judges for a public relations competition for a national trade association.

  • We organized a mini-golf tournament for area communicators.
  • As a special thank you, we offered our clients complimentary holiday greeting videos, one of which was featured in the Capitol Communicator.
  • Mary group-trained five communicators on the basics of social media.
  • Mary presented a talk at a TIVA-DC meeting on using social media.
  • Mary presented a workshop on blogging at the Government Video Expo.

Thanks for reading.  We look forward to working with you in 2011.  Happy New Year!

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on December 30, 2010, in Annual Reports, Client/Agency Relationship, Conversations in Public Relations, DC Ad Club, Fletcher Prince News, Professional Involvement, Video, WWPR and tagged , , , , , , , , . Bookmark the permalink. 1 Comment.

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