10 social media to-do’s for 2011 from Shashi Bellamkonda

Shashi Bellamkonda and Mary Fletcher Jones at the 2011 WWPR Annual Luncheon

Network Solutions’ social media “swami” Shashi Bellamkonda delivered an informative and inspiring keynote presentation yesterday at Washington Women in Public Relations‘ Annual Luncheon.  The topic was how to use social media effectively in public relations work.

Citing several famous case studies (e.g., BlendTec, Zappos, and Dell) and some compelling statistics (e.g., 35% of Fortune 500 companies have a presence on Twitter), Mr. Bellamkonda shared many useful tips, including ten recommendations for communicators in 2011

  1. Use Google Alerts and track online mentions of your name, your company name, and your children’s names.
  2. Leave comments on blogs.  If you write blogs, write your articles in a way to invite comments.  Don’t tell the whole story in your blog articles, advised Bellamkonda.
  3. Own a smart phone, to be accessible at all times.
  4. Participate on social networks, including Twitter, Facebook, and LinkedIn.  Bellamkonda said these are tools that can change public opinion.
  5. Create a personal or corporate blog.
  6. Use social media news releases.  The use of these tools “enhances your traditional marketing approaches, but does not replace them.”
  7. Create social media guidelines for your company that emphasize what employees may do, instead of telling them what not to do.  Refer employees to the code of conduct for concerns such as confidentiality.
  8. Create videos and podcasts.  Bellamkonda shared examples from Goodwill Industries.
  9. Train people in your company to use social media effectively.  “If you’re the social media expert in your company,” advised Bellamkonda, “your goal for 2011 should be that you’re going to create at least ten other experts at your company.”
  10. Meet offline. Attend grassroots events and local tweetups.  He emphasized the importance of building personal relationships to achieve business goals.

Follow Shashi Bellamkonda on Twitter @shashib.



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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on January 21, 2011, in Social Media Tips and tagged , , , , , , , . Bookmark the permalink. 1 Comment.

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