What Makes A Facebook Fan Page Great

Do you fan brands on Facebook — that is, do you “like” their Pages?  According to an eMarketer article on Facebook Fan Pages published this morning, the top ten Facebook Pages for brands are

  1. YouTube
  2. Coca-Cola
  3. Starbucks Coffee Company
  4. Oreo
  5. Skittles
  6. Disney
  7. Red Bull
  8. Converse
  9. Victoria’s Secret
  10. iTunes

Did you see any of your favorites?  If you look at these as a group, I think they make a very interesting mini-commentary on the state of American interests and tastes, don’t you think? 🙂

Local brands on Facebook

But back to Facebook and marketing. The good news for us small fish is that local brands make up nearly 18% of the total Pages on Facebook.  So, in addition to being tremendously popular brands, what do these brands say accounts for their success on Facebook?

What works well? Engaging content that informs and entertains

Starbucks has 18.5 million fans as of November 2010, and Alexandra Wheeler, director of digital strategy, talked to  in the UK about how the brand uses Facebook.

“It’s about making sure that we do our job every day to give those fans some sort of meaningful value,” said Starbucks director of digital strategy Alexandra Wheeler in an interview with Marketing Week. “Having 10 million people on Facebook who like us would be useless if we did nothing with it.”

Let’s hear from you!

What brands do you like on Facebook?  What have you learned from the big brands that you can apply to your own Facebook Page?

 

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on January 28, 2011, in Facebook Tips and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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