Fletcher Prince can set up your Facebook Page (limited offer)

Keenan PR Facebook Page, developed by Fletcher Prince

Facebook Pages have become a great success story for many businesses and nonprofits who want to engage with their customers and meet goals.  At Fletcher Prince, we think Facebook Pages are a terrific marketing tool.

But, as with all third party applications, the trade off is a lack of control.  Facebook makes frequent changes to its Facebook Page offerings and functionality, and this month has been no different.

As you may know, there have been many recent changes to Facebook Pages. For example, the tab navigation is being removed from Facebook Pages, and customers will no longer be able to add static FBML landing page content (e.g., “Welcome” pages) after the second week in March.

Fletcher Prince has offered Facebook Page set up services to its clients, including custom-designed FBML landing pages, for $450 in 2011. We will continue to offer our services at this rate through the first week of March, and encourage you to talk to us now if you would like us to work with you to set up your Facebook Page.

After that time, certain changes will go into effect on Facebook, and we will reassess what is involved in setting up a quality page for companies and nonprofits, and adjust our rates accordingly.

Meanwhile, check these Facebook Page tips, and contact Mary (571) 269-7559 if we can help you with your Facebook Page project.

Ways to Use Facebook to Promote Your Business

  1. Build customer loyalty with short updates and exclusive special offers
  2. Respond to customer questions and concerns
  3. Show off your latest products and services with photos and videos
  4. Promote events and sales and have your customers RSVP
  5. Drive traffic to your blog and help it spread on Facebook

Facebook Page Set-Up Services include

  • Customized tutorial and handbook containing Facebook Page community management best practices
  • Set up of your Facebook account and Page profile, including creation of your “official” Facebook Page in the brand-appropriate category
  • Enable settings for maximum sharing opportunities
  • Upload of your Page’s profile image
  • FBML landing page
  • Marketing message that is optimized for Facebook
  • Feed your Blog to the Page
  • Community management services available for an additional fee
  • Promote your Page to Facebook users
  • Set up your first photo albums (images provided by client)
  • Set up your first video (video provided by client)

Insights about Facebook Pages and Marketing

Are you trying to get more Friends for your company’s Facebook Page?  If so, you might be interested in the latest findings that examine why people become Facebook Friends, as reported by eMarketer.

Show Friends the money

The top reason to friend a brand on Facebook was to receive discounts, followed by simply being a customer of the company and a desire to show others that they support the brand.

But Facebook Friends also join for fun

Respondents mentioned why they had first decided to follow brands (they were allowed to choose as many reasons as they liked).

Among Facebook friends, the top reasons were being a customer (49%) and to show support (42%), with discounts and promotions coming in third (40%). Another 34% simply said it was fun and entertaining to become a fan.

How is your company perceived if you don’t have a  Facebook Page?

Brands who do not engage in social media are perceived to be out of touch. When asked the question “What does it say about a brand if they are not involved with sites like Facebook or Twitter?” study respondents mentioned comments like the following:

“It’s EXPECTED that a company have some digital face – whether it’s on Facebook or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54

“Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39

“It shows they are not really with it or in tune with the new ways to communicate with customers.” Female 18-24


About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on February 15, 2011, in Facebook Tips and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.


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