Plan Ahead For Engagement on Facebook

If communicating to people on Facebook is important to your company, or for your brand, then you’ll want to know the latest findings about the optimal times to post updates, so you can plan ahead.

The Best Days to Post on Facebook Pages

According to Buddy Media, the best days reflect when people are most frequently on Facebook, which is not during business hours.  This can pose a challenge for professional communicators, who may tend to post updates on their clients’ behalf during conventional business hours.  And in fact, 86% of brand posts are posted during the work week.

But to get real engagement, you do have to reach people on Facebook when they are relaxed and apt to comment or Like the Wall posts.  The study found the best days were Thursday and Friday.  Weekend days were also favorable.  But these rates fall sharply on Monday and Wednesday.

But these are only general trends. I thought it was very interesting that the study found engagement went up on certain days, depending on the brand category. For example, Sunday was deemed to be a great day to post updates for retail, sports, and automotive companies.  Food and beverage did better during the middle of the week.

The study also found that shorter Facebook Page Wall posts (less than 80 characters) received more Likes and comments than longer ones.

What Time to Post Updates

The study also found that engagement shot up in the early morning and evening hours, even late at night.

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on April 7, 2011, in Facebook Tips and tagged . Bookmark the permalink. Leave a comment.

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