Online Press Rooms Are Not Just For Press Releases: Tips from Colby Cox
Posted by Mary Fletcher Jones
Colby Cox, account executive at Marketwire, shared tips for how to construct an effective online newsroom for your organization at yesterday’s IPRA social media roundtable.
Here are some of Colby’s excellent tips
- Don’t just post press releases on your online newsroom. Make it interesting. Add information about your company’s corporate philanthropic work, for example. Divide the page into easy-t0-scan categories (use subheads), such as news releases, annual reports, audio podcasts, high resolution photos, quotations, logos, etc.
- The page that hosts your online newsroom should look, graphically, like the other pages in your website, to reinforce your brand.
- Don’t hide your online newsroom in the footer site map. Make it prominent and easy to find. Put it right on your main navigation for your website.
- Make sure your online newsroom is set up to be viewed on smart phones, iPads, and other devices besides desktop computers.
About Mary Fletcher JonesMary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.
Posted on April 8, 2011, in Public Relations Tips, Web Site Design and SEO Tips and tagged Marketwire, online newsroom, press release, social media, Web Design and Development. Bookmark the permalink. Leave a comment.