The Royal Wedding and Social Media: A Marriage Made In Heaven
Posted by Mary Fletcher Jones
I have adored the Royal Family since I became enchanted with Princess Diana as a teenager (and of course, I have always adored HRM), and I’m definitely waking up at 5:30 a.m. Friday to watch the wedding of Prince William and Catherine Middleton.
I even have an official Royal Wedding tea cup!
But I have noticed definite ire from some who claim the celebration is a waste of resources. That is a matter of opinion — but strongly stated opinions should be informed opinions, should they not?
I think the Royal Family and the wedding does much good for the United Kingdom — to the tune of $1 billion for the British economy, just from the wedding alone. They’re also collecting money for charity, and they have made seats available at the wedding for people with special needs.
And don’t forget their humanitarian works. Who can forget Princess Diana’s early support of people living with HIV and AIDS, and her support of the Red Cross effort to eliminate land mines?
And as for transparency, the Royal Family is tremendous. Their finances are disclosed online on the Royal website (yes, they pay taxes). Anyone who claims they are a drain on the British economy should take a look at those numbers, and then deliver an informed opinion!
Speaking of online information, you have to hand it to the British Monarchy Web Team, who has made early and tremendous use of social media to inform the world of the activities of the Royal Family, and that’s what I really wanted to examine today.
Whatever else you may believe of them, or the wedding, you must admit that as an entity, they are social media masters.
When many people were still learning about social media, these early adopters were making full use of YouTube, Twitter, and Facebook. You do have to admire them for their active transparency.
- The Royal Family has had an official YouTube Channel since 2007 and they have nearly 50,000 subscribers. To draw a comparision, The White House didn’t appear on YouTube until nearly 2 years later!
- The Royal Family has a well-developed and frequently updated Facebook Page with more than 360,000 fans.
- You can also find the Royal Family on Twitter. The account is followed by more than 136,000 people.
- Oh, and they’re also on Flickr.
Professional communicators can learn a lot from the Royal Family, including how to build a community through social media.
Enjoy the wedding! It will be live on YouTube.
Oh, for you romantics, here’s a video of their engagement announcement
About Mary Fletcher JonesMary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.
Posted on April 27, 2011, in Social Media Tips and tagged Diana Princess of Wales, Facebook, Kate Middleton, Prince William, Royal Family, Royal Wedding, Twitter, Wedding of Prince William of Wales and Kate Middleton, YouTube. Bookmark the permalink. Leave a comment.