5 Ways to Use Twitter to Promote YouTube Videos and Podcasts

Curious about how to use Twitter to promote your YouTube videos?  Or podcast?

There’s a free presentation and meetup on “Connecting Audio and Video to Twitter” organized by the DC Podcaster Alliance this Saturday.  If you are in the DC area, I recommend you attend.

I have used Twitter to promote my own YouTube series and podcasts, such as Conversations in Public Relations and Living Well With Autism.  If you can’t make the meeting, here are some tips for using Twitter to promote your YouTube videos or podcast.

1. Create a free Twitter Profile for your Podcast or Video Program.

My Twitter Profile for Conversations in Public Relations

2. Set your show or podcast blog to auto-feed updates to your Twitter profile.

3. Scope out, follow, and list related reporters, bloggers, trade media, groups, and associations on Twitter that might be interested in your content.

4. Locate and follow subject matter experts who might agree to be guests on your program, or provide ideas for future videos and podcasts.

5. Post interesting Twitter updates (“tweets”) to your Twitter profile.  

Examples:

  • Share quick, helpful tips related to the topic of your podcast or video program.
  • Announce upcoming episodes and videos, mentioning participants (if any) by their Twitter handle (e.g., @rhedpixel)
  • Ask your Twitter followers for advice for future videos or podcast episodes.
  • Post links to current episodes or videos.  Remember YouTube video plays right on Twitter —  no need for your follower to migrate to another web site to view your video.
  • Crow about reviews you get on iTunes and other directories.
  • Link to blog posts of bios of guests on your podcast.
  • Ask guests to cross-post the video or audio on their Twitter profiles, or to mention that they appeared on the video or podcast.
  • Thank guests and helpers, as well as people who promote your show.
  • Pose factoids or trivia-style questions related to the video or podcast.
  • Using Twitter search, insert keywords related to the topic of your video or podcast. Find links to blog posts or online news articles mentioned on Twitter, and comment on them, and post your podcast or video as a link, when relevant.
  • Celebrate a milestone, such as 100th episode, anniversary, or so many views.
  • Spark interest with “insider” photos.  Share photos of producing your video or podcast on Twitter, with TwitPic.  Snap photos of your guests (try to get some of the cameras and lights, mic and lights in the shot), or for an audio podcast, photograph the guest or host with microphone.
  • Share interesting statistics about your podcast or videos.  Which video gets the most views?  From which countries are most of your subscribers?  You might be surprised by these findings!

For more ideas, attend the meeting this Saturday.

How have you used your Twitter profile to promote your videos or podcast?  Please share your ideas in the comments!

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on May 19, 2011, in Conversations in Public Relations, Podcasting Tips, Twitter Tips, YouTube Video Tips and tagged , , , , , , . Bookmark the permalink. 1 Comment.

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