The marketing impact of business note cards

Dominion Mechanical Note Card designed by Fletcher Prince

Last week, I dropped by a client’s office to say hello.  As we were talking, I noticed that an employee had my company Christmas card displayed above her desk, along with some family photos.

It’s June, so I was surprised by that.  Of course, the design is attractive.  David designed an abstract card that doesn’t particularly say “holiday.”  She’s an organized person; her desk is not cluttered.  Evidently, she just likes the image, and that made me feel great.  But I was also happy for my company to be “remembered” in this way.

This made me think.  For the price of design, printing, and postage, we created an item that promotes Fletcher Prince where everyone in that company can see it on a daily basis for six months or more.  That struck me: can you say that about email?  No, you can’t.

The Marketing Impact of a Business Note Card

Mailed cards carry emotional value.  Whenever I receive a warm, handwritten thank you note from a client, it is tacked on my bulletin board for months!  Every day that I look at it, that’s another day of feeling immensely wonderful about that relationship.  This week, we delivered a batch of logo-emblazoned note cards we designed for Dominion Mechanical, because they recognize that nothing beats the impact of a hand-written thank you note.

Well-designed, folding cards stand up by themselves — literally.  That’s why they become a fixture in the workplace, if only for a short time.  And people don’t receive cards in the mail as often as they used to.  This makes your gesture, and your company stand out.  And isn’t that a big part of what we’re trying to accomplish with marketing?  Stand out, and be remembered?

Ask yourself: if I had a stack of well-designed, branded note cards and envelopes, and a book of first-class stamps in front of me right now, what would make a greater impact on my client: a hand-written note or an email communication?

Which Occasions are Right for a Business Note Card?

There are situations, of course, that call for a typed letter on company letterhead.  But other times, the occasion and relationship are more personal, and then a note card is perfect.  With a handwritten note, you make someone’s day while creating a favorable impression of yourself and your company.

Here are just some of the many ways you could write a quick note:

  • To a new contact: a word to say you enjoyed meeting them.
  • To a client: thanks for payment received; appreciation for their business.
  • To a colleague: compliments on an award won, or major client acquired.
  • To an employee: thanks for a job well-done.
  • To a group leader or an event organizer: thanks for their volunteer work on an event.
  • To a speaker: a note to say you enjoyed the presentation.
  • To a vendor or partner: thanks for helping you solve a problem, or meet a deadline.
  • To a reporter: acknowledge a news placement mentioning your company.
  • You can also thank people for other generous actions: LinkedIn recommendations and referrals, expert advice, and for invitations to lunch or dinner, or company events.

There must be many more ways to use note cards and thank you cards for your business, and if you can think of more, I would appreciate it if you would share them in the comments.

What Design Should You Choose for Your Business Note Cards?

Boxed thank you notes are easy and appealing, but I think a custom-designed note card that reflects your company’s brand and personality is a better choice for marketing impact.  You might choose a simple, white, folding note card in a good paper stock with a photo of your company on the front, or a company logo.  These are inexpensive to produce and can be employed for a variety of uses, as well as for thank you notes.

If you would like Fletcher Prince to design and print a set of branded note cards for your company, please let us know. This is a small and affordable project we are happy to handle, and one that can make a BIG impact on your business!

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on June 16, 2011, in Client/Agency Relationship, Graphic Design Tips, Marketing Tips and tagged , . Bookmark the permalink. 1 Comment.

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