In marketing, as in life, your best effort is what counts

There will always be someone who is better at what you do than you.  Who has more Facebook friends.  More Twitter followers.  More views on YouTube.  More clients.  More speaking engagements.  More awards.

Does it matter?  To a degree, yes. Achievement counts. But what really matters at the end of the day is that you did the best you could with the resources you have.

I was thinking about this today as I watched the awards ceremony at Shrevewood Elementary School today. My son is in 6th grade there, but he reads at a first grade level and has many, many challenges.  He did not get a Presidential award for academic achievement, as many of his fellow students did.  But he did get an award for performing more community service hours (123 this year!) than any other student in the school.  He picked up the recycling bins twice a week from every classroom. He processed more than 1900 bags of material to be recycled.  He put forth his very best effort and made a real difference, in the way he could.

Today, he received recognition and thanks for a job well done.  What more could you ask than that?

So that is what I would like my clients and blog readers to focus on today.  Do what you can do, with the resources you have.  Cultivate your small garden — go ahead and put up that website, or record that video.  Your budget may be small, but your imagination and efforts don’t have to be.  Track your results, even if they are modest, all the while learning from others who have more experience and resources than you do.  Put all your effort and heart into it, and at the end of the day, you can be satisfied that your work has been well done.

And don’t forget to celebrate your achievements.  They matter.


About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince ( Follow Mary on Twitter @FletcherPrince.

Posted on June 20, 2011, in Marketing Tips. Bookmark the permalink. Leave a comment.


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