How to deliver a killer presentation: tips from Guy Kawasaki

Guy Kawasaki

So, you’ve probably noticed by all the billboards I’ve erected that I’m speaking at Digital East about YouTube video this September.   Aside from my obvious elation, I am already obsessing about how to make it my best presentation ever.

But that’s okay, because this spring I saw Guy Kawasaki speak in Crystal City.

If you have seen him speak, you know what an enchanting speaker he is.

I’m no Guy Kawasaki, but I took notes.  Among the many morsels of wisdom he shared with the audience are these tips for delivering a great presentation.

  1. Keep the 10-20-30 rule in mind.  Use 10 PowerPoint slides maximum, talk for no more than 20 minutes, and use a 30 point font size for your PowerPoint slides.
  2. Customize your introduction to your audience.  Before you present before an audience, do your homework and demonstrate you know the city.  Refer to the people, customs, local food, or products.
  3. Sell your dream. Talk about the dream that your product represents, and how it will make life better, more so than the product itself, or its features. Tell a story.
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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on June 22, 2011, in Marketing Tips and tagged , , , , . Bookmark the permalink. 2 Comments.

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