How small businesses market themselves now: latest statistics
Posted by Mary Fletcher Jones
If you operate a small business, you know how important it is to get your message out to your target audiences. So, how are small businesses marketing themselves in 2011? Not surprisingly, a recent survey of more than 1,500 small businesses (most with fewer than 25 employees) found that 73% of respondents are using social media to market their businesses.
Of those, most are using Facebook (more than 95%) and most find it effective (82%). 73% of small business owners found online video also effective, while Twitter was found to be effective by less than half (47%) of business owners using social media.
Other marketing approaches also employed by small business owners, in order of usage, include
- Websites (95%)
- Email Marketing (91%)
- Print Advertising (77%)
- Online Advertising (69%)
- Event Marketing (53%)
If you run a small business, and like 80% of small business owners, find yourself staying awake at night worrying about how to get more customers, Fletcher Prince can help. We offer creative and affordable marketing solutions, including
- Custom Facebook Pages for your business
- YouTube video production
- Websites and blogs
- Email newsletter and announcement campaigns
- Print advertising and marketing collateral
- Event marketing and public relations
and more. Call (571) 269-7559 to discuss creative and affordable marketing solutions for your business.
About Mary Fletcher JonesMary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.
Posted on July 15, 2011, in Marketing Tips, small business marketing tips, Statistics and tagged Business, email marketing, Facebook, marketing, Small business, social media, YouTube. Bookmark the permalink. Leave a comment.