How small businesses market themselves now: latest statistics

Photo by treedork

If you operate a small business, you know how important it is to get your message out to your target audiences.  So, how are small businesses marketing themselves in 2011?  Not surprisingly, a recent survey of more than 1,500 small businesses (most with fewer than 25 employees) found that 73% of respondents are using social media to market their businesses.

Of those, most are using Facebook (more than 95%) and most find it effective (82%). 73% of small business owners found online video also effective, while Twitter was found to be effective by less than half (47%) of business owners using social media.

Other marketing approaches also employed by small business owners, in order of usage, include

If you run a small business, and like 80% of small business owners, find yourself staying awake at night worrying about how to get more customers, Fletcher Prince can help.  We offer creative and affordable marketing solutions, including

and more.  Call (571) 269-7559 to discuss creative and affordable marketing solutions for your business.

About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince ( Follow Mary on Twitter @FletcherPrince.

Posted on July 15, 2011, in Marketing Tips, small business marketing tips, Statistics and tagged , , , , , , . Bookmark the permalink. Leave a comment.


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