Why you should be commenting on blog posts (part 1)

Mary Fletcher Jones wants you to seize the golden opportunity that is associated with blog commenting

If you’re reading this blog post today, chances are you are a communicator, like more than half of my clients, or a savvy business owner or nonprofit manager who is into marketing, and wants to learn more.

Most of you are on Facebook or Twitter.  All of you have important and interesting information to share with the community.

Yet, you don’t blog.

Well, I’m not going to get on my soap box this morning and say for the 100th time why you should be blogging.  I know — from personal experience and training many people how to blog — that nothing I say in this article is going to push you to blog if you have not already embraced it.

So, forget about blogging for a moment.  What I AM going to encourage you to do is start commenting on the blogs and online articles you read.

Commenting is much easier than blogging, but it can net you almost even better results.  Much better results, certainly, than sharing a blog post on Twitter, Facebook, or LinkedIn.

Comment here, of course. I would love that.   But be a little more strategic about your commenting than The Fletcher Prince Blog.  If you are a communicator, you should be actively commenting on any online article you read.  The PRSA-NCC BlogWaxing UnlyricalPRSAYCapitol Communicator. Mopwater PR.  Washington Business Journal articles.  Social Media Examiner articles.

If you work in another field, you should be commenting on your competitors’ blogs, and blogs penned by journalists, industry leaders, and experts connected with local and national associations.

Hey, I get why people are reluctant to comment, particularly communicators, who you would think would take to blogging and commenting like ducks to water.  In my experience, they’re timid about putting themselves and their ideas out there, for all to see, in perpetuity.

Well, let me put it like this.  If you’re afraid of making a mistake, it’s time to get over it.  You’re making a mistake right now — you’re missing a golden opportunity by not commenting on blogs and online articles.

Why?  Check back tomorrow. I will give you five incredibly good reasons why you should be taking the time to comment on blog articles.

About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on July 27, 2011, in Blogging Tips, Web Site Design and SEO Tips and tagged , , , , . Bookmark the permalink. 3 Comments.


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