Mary Fletcher Jones has five good reasons why you should take the time to comment on blog posts -- can you think of more?
Yesterday, I encouraged all of you to comment on blog posts, even if it feels strange and uncomfortable at first.
Feel the fear and do it anyway is what I say!
But there has to be a reason, right?
Why should you comment on blog posts? What’s in it for you?
Five excellent reasons come to mind.
1. Commenting on blog posts is really good for your SEO. If you set up an identity on WordPress, or OpenID, your name and image (either you or your company logo) typically appears with your post. That’s free advertising for you. But importantly, it creates a backlink to your website. The more reputable and well-read the blog, the more valuable the backlink. The more high quality backlinks you have directing to your website, the higher your website rises in search engine rankings when people search for keywords related to your industry. That’s money in the SEO bank. I have tens of thousands of backlinks to my website and blog from commenting.
2. Commenting on blog posts helps you become a more articulate and confident thought leader. In a nutshell, it sharpens your critical reasoning skills. It’s one thing to read a blog post, it’s another to reflect on it and form a well-written response. You will definitely retain more of the information you learn from a blog post if you formulate a response to it. The discipline of writing intelligent blog comments will increase your ability to share your own ideas and presentation skills, spoken or in writing, which will increase your confidence. It may even lead you to become so confident you begin blogging yourself!
3. Commenting on blog posts is good karma. Leaving a blog comment is the best payment you can provide to a subject matter expert who has taken the time to share his or her knowledge with you so you can do your job better (or make more money, or bake a better brownie, or discover a new vacation destination, or what have you). It’s like a tip for good service. If that blog post actually taught you something useful, and you don’t leave a blog comment about it, it’s rather ungrateful, don’t you think? I do! One hand washes the other.
4. Commenting on blog posts can enhance your reputation as a subject matter expert or thought leader. People do read blog comments and they are curious about commenters. Being an active commenter posting under a real name (NEVER use a pseudonym or post anonymously) with a fully-developed commenting profile (including image!) can improve your online reputation and obtain you more followers on Twitter, and for your own blog, if you happen to have one.
5. Commenting on blog posts and online articles can help you build useful relationships with journalists and influencers important to your industry or nonprofit. One of the most effective media relations techniques I know is to regularly read the online articles posted by journalists you wish to cultivate, and post relevant and useful comments as frequently as is reasonably possible. This will familiarize the journalist with you and your knowledge set, so that any pitches you subsequently attempt will have a greater chance of success. You go from a “nobody” to a “somebody” when you are a thoughtful and intelligent commenter.
Can you think of any more reasons? If you can, guess what? You should post them as comments! 🙂
Stay tuned for tomorrow’s post, when I explain why sharing links to articles on Twitter and Facebook is not enough, and how posting comments on articles is a better strategy for you.