SEO value: commenting on blog posts vs. sharing on social networks
Posted by Mary Fletcher Jones
Yesterday, I gave you five good reasons why it’s worthwhile to post comments on blog posts.
Today, I’m going to talk about why I believe posting blog comments is infinitely more useful than posting links to blog posts on social networks. You should do both — but never to the exclusion of posting comments.
Why Sharing Links on Twitter is Not Enough
Of course, it’s a piece of cake to share blog posts on Twitter, Facebook, and LinkedIn. It’s so easy to share links to blog posts and online articles. So easy, that’s the only kind of Twitter update many people post: links and retweets to links.
But easier is not always better. Sharing on social profiles is a good thing to do, but in moderation. Sharing links does not increase your website’s SEO. Sharing links does not enhance your online reputation significantly. Sharing links is not a substitute for commenting, or for creating your own, reputation-building, original content.
Posting blog comments, as I discussed yesterday, creates backlinks to your blog or website but posting links to articles other people write on Twitter or Facebook don’t. You’re just not doing yourself any favors by ONLY posting the link on social networks. By the way, if you’re linking to your website or blog in your blog comment through your commenting profile — and why wouldn’t you? — make sure there is some good content and a call to action on that landing page for people who go to the trouble of clicking through.
Commenting is good media relations
What about media relations? Well, if you’re trying to build relationships with journalists and influencers, tweeting links to articles they wrote is negligible in relationship-building value compared to commenting on those articles.
Think about it: the blog author or journalist may not notice you if you tweet his or her article — but if you comment on it, you do stand out. Do both, to be on the safe side. Generally, authors appreciate and value the contribution of meaningful comments. They notice commenters. So does Google.
Which, as I mentioned yesterday, makes you a somebody instead of a nobody. Which could greatly improve the likelihood of a successful pitch, should you choose to make that pitch in the future.
Create a fully-fledged blog profile — and use your real name!
Oh, and a word about the identity under which you comment? Blogs are now making it easier to register with Facebook or with Twitter, and post a comment with that social networking identity. A little too easy. It’s good for them, maybe not so good for you.
If you can avoid it and post with an identity and profile you have carefully crafted with WordPress or OpenID, I would recommend doing that, instead. In this way, your comment contains a backlink to your website or blog, which is more valuable to you than backlinks to your Facebook profile (which may or may not be visible to others, depending on your privacy settings) or your Twitter profile (which does not carry the same marketing value as a website or blog).
You don’t need more backlinks to your Facebook profile or Twitter profile, unless you work for Facebook or Twitter! Direct backlinks where they count: to your website or blog (which will have Facebook and Twitter links, anyway).
The BEST strategy: comment first, then link
If you had to make a choice between sharing a link to a blog article on Twitter or Facebook or LinkedIn…and commenting on that blog article…I hope you are convinced by now that you should compose the comment. But it’s not an either/or situation, really. Do both. Compose and post the comment first — then share the link.
What has been your experienced with commenting?
Please share your blog commenting experiences. What do you learn when you comment on blogs? Has commenting on blogs earned you backlinks — or do you know? Has it enhanced your online reputation or helped you make valuable connections?