Commenting on blog posts: composing comments that matter (part 4)

Mary Fletcher Jones encourages you to make those blog comments stand out!

For the past three days, I’ve been blogging about why commenting on blogs is so important.

We’ve addressed the why, now let’s talk about the how.  Posting a comment is one thing; composing comments that matter — and enhance your reputation as a subject matter expert — now, we’re getting somewhere!

Any comment you post to a blog article is going to create a backlink for you.  But you’re ready to take it to the next level, are you not?  Why waste a visibility opportunity?  For you newbie commenters, I know you have it in you to say something a little more original than “excellent post.”  If you want to impress the blog author and readers, you’re going to have to try a little harder than that!  Select one point that stood out for you, or your big takeaway.  Add an omitted detail or fact, or state an opposing point of view (but keep your comments courteous).  It doesn’t have to be long, in fact, shorter is better.

Short. Relevant. Positive. Useful.  Expert.  And entertaining, if you have it in you.

Now, if you are really inspired, you can always take your reaction to an article or point of view and compose a blog post out of it, which I’ve done, many times (in this case, be sure to provide a link to the original post).  In fact, if I have writer’s block, all I have to do is read a few blog posts and write a few comments and — voila! — no more block.  Lots more ideas, loads more inspiration.

What are you waiting for?

My advice today is to take the time, if you have not already done so, to create a fully-fledged WordPress account, username and profile, and Gravatar, including multiple images, description, and links.

Then start commenting!

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on July 30, 2011, in Blogging Tips and tagged , , , . Bookmark the permalink. Leave a comment.

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