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$3529.50 per tweet

So, people get paid to post updates on Twitter.  Seriously. Or at least they get a cut from their agency.

I am so not lying. This is what advertisers are paying an agency for sponsored tweets, in case you were thinking of blowing a few grand on this kind of marketing.

It’s touted as completely ethical, and I suppose it is.  The rules of disclosure are honored.  But to me, it’s just an icky thing for a brand to do.

Here’s what you will have to shell out if you have the moolah for this kind of marketing…

Khloe Kardashian: $8,235.50 per tweet.  ONE tweet, people! Gemvara, a jewelry company, evidently felt it was worth the investment to pay her to tweet.

Her sister, Kim? You have to call for her rate, buster. In other words, if you have to ask, you can’t afford it. But Best Buy can. Best Buy pays her to tweet, no lie.

Okay, if the Kardashians are too rich for your blood, you can get Lindsay Lohan for the relative bargain price of  $3,529.50 per tweet.  I’m bewildered, however, that the National Inflation Association and Sauer Energy, a manufacturer of wind powered turbines, paid to have LL be their spokes-tweeter.  Talk about things that make you go “hmm?”  Sauer also hired Jillian Michaels ($3250 per tweet) to say essentially the same thing as Ms. Lohan.

If that blows your mind, as it did mine, wrap your head around the fact that Glidden Paint paid runaway bride and Playmate Holly Madison to promote their free paint testers, and she rates $4,000 per tweet.

I always did associate centerfold models with home improvement. Not.

On the other hand, you don’t have to be a huge national brand with money to burn to get someone to tweet for you.  You can get Partridge Family’s Danny Bonaduce for only $29.41 per tweet.  And he is experienced: he has tweeted for a home STD testing company.

Okay, one last one:  Tom Felton “Draco” of the Harry Potter movies earned millions per film — yes, him —  apparently, the enormous wealth accumulated by the 24-year-old actor doesn’t stop him from promoting Edge Shave Gel and posting an asking rate of $2,353 per tweet.

Well, at least it isn’t “Harry!”  All Daniel Radcliffe‘s tweets seem refreshingly unpaid for.


About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince ( Follow Mary on Twitter @FletcherPrince.

Posted on August 9, 2011, in Twitter Tips and tagged , . Bookmark the permalink. Leave a comment.


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