12 YouTube Video Ideas for Businesses

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The best YouTube videos for businesses share certain attributes: they are relevant, useful, expert, informative, positive, brief, and visually appealing.  Here are 12 topic ideas for planning your company’s next YouTube video.

  1. Be helpful: provide advice or how-to tips, answer FAQ, demonstrate how to use a product
  2. Share a success story, but as an informative case study
  3. Interview your SME’s: staff, vendors, partners, even interns
  4. Highlight a different service and embed each in your LinkedIn Business Profile
  5. Provide a tour of your company or locations
  6. Videotape snippets from special events, awards, conferences
  7. Relate the history of your company or one product.  Use lots of visuals
  8. Record 1-minute client and customer testimonials
  9. Record a holiday video greeting and send it as an email card (image, plus link)
  10. Share your pro bono work, volunteer work, or contributions to the community
  11. Record video responses to brand-related YouTube videos (support/disagree)
  12. Review a book, tech gadget, application, or other brand-related item or service
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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on August 19, 2011, in YouTube Video Tips and tagged . Bookmark the permalink. 4 Comments.

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