On YouTube, you can’t afford to go logo-less, agencies!
Posted by Mary Fletcher Jones
And logo design would be a major part of that.
So the largest advertising agency in DC has a YouTube Channel. Yes, it does.
It does not have a logo on that Channel.
In case you were wondering, that’s the YouTube equivalent of showing up for a job interview in a Brooks Brothers suit and forgetting TO WEAR SHOES.
Guess How Many Are Logo-Less?
You would be surprised how MANY well-heeled agencies skip this important branding step. Want to guess? Okay, I’ll tell you. 43% of leading public relations agencies and advertising agencies — the top billing, most reputable agencies around — have not uploaded a logo to their YouTube Channels.
Why Branding Matters on YouTube
A square version of your logo is brands your presence on YouTube — and Facebook and Twitter, as well. This square version of your log is your agency’s stamp on other Channels you subscribe to. Whenever you post a video or a comment, that logo appears.
And not having a logo? What does that suggest about your brand? Not good things. Like you don’t really “get” YouTube. Or branding. Or that you don’t pay much attention to detail. None of these qualities are going to endear you to prospective clients.
Aren’t You Ashamed of Yourselves?
Come on, advertising and public relations agencies, step up your game! It’s 2011. There ARE no more excuses for logo-less lameness.
Homework assignment: If you have a company YouTube Channel and you don’t have a logo, you either need to get your graphic designer on that project right away or pay me $450 to make it for you. Now, get to work!