Agencies, moderate your YouTube comments

YouTube is one of the most amazing communications developments ever created.

You’d think professional communicators would be masters at using it, wouldn’t you?

Well, we are all learning.  And as they say, if you can’t be a good example, then you’ll just have to be a horrible lesson.

Today’s horrible lesson comes to you from the second largest PR firm in the world.  Apparently, this firm doesn’t think putting a good face on a website that has 3 BILLION VIEWS EACH DAY isn’t that high a priority for them.

This PR firm has not moderated Channel comments on its YouTube Channel for several months.  Channel comments are different from video comments, by the way.  Your Channel on YouTube is like your home page on YouTube.  It’s prominent.  It is the extension of your brand on YouTube, just like a Facebook Page is the extension of your brand on Facebook.  And Channel Comments are really conspicuous.

So it’s important, if you’re going to enable Channel Comments, to activate AUTOMATIC EMAIL NOTIFICATIONS and MONITOR your Channel for SPAM.

And stuff even uglier than SPAM.  Like hate comments.

Because that would take, like, less than a minute to do.

Among many offensive comments, this Channel happens to prominently display a comment announcing there are hookers and cocaine in its agency conference room.

I wish I had made the last one up, but it’s true.

Lord forbid a client should see that! This is basic stuff!  WHO is minding the store, people?

Homework assignment: Dear President-of-the-Second-Largest-PR-Firm-in-the-Known-Universe: have you looked at your YouTube Channel lately?  May I suggest you turn on your computer and check it out?  Then find out who is in charge of moderating your YouTube Channel at your company, and fire that person.  And make sure you put someone in charge of your social media who gives a damn about your agency’s reputation.


About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on September 10, 2011, in YouTube Video Tips and tagged , , , , . Bookmark the permalink. 6 Comments.

  1. Loving this series, Mary. I can’t believe this large PR organization isn’t monitoring their YouTube comments. I thought that was “Social Media 101.” Makes me question their expertise in other areas.

    • I’m so glad you like it. I analyzed 100 top-billing PR and advertising firms to reach these conclusions, and I must say, I’m very surprised, as well. I wish they would let me help them. I feel sorry for them.

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