Agencies are not getting the YouTube video views they could
Challenge: creating videos people want to watch
A major challenge for most agencies appears to be creating videos that get viewed. This month, I examined the YouTube activities of 100 leading public relations and advertising agencies. I discovered that 58% of these agencies had less than 4,500 combined views of their video uploads. Of these, 32% have less than 1,ooo views!
No one should be behind Fletcher Prince, and yet…
To put this in context, Fletcher Prince has more views for its videos on its company Channel than do 94% of the leading public relations and advertising agencies on YouTube.
While we try hard, Fletcher Prince is not in the same league as these large and prosperous firms. Although, apparently, we could show them a few tricks (and we will! at Digital East next week!).
Getting More Views Starts With a Plan
YouTube is too important — more important than almost any form of social media — to neglect. I would like to see agencies dedicating real effort to optimizing their YouTube Channels and videos for search, then completely rethinking the kind of content they are putting out on YouTube.