Three out of ten leading agencies are not on YouTube
While many public relations and advertising agencies claim digital expertise, YouTube is not an expertise area for many leading agencies in the DC area.
To examine the participation of agencies on YouTube, I compiled a group of 100 top-billing public relations and advertising agencies. To assemble this list, I used O’Dwyer’s top 50 independent public relations firms (by billings), and I added some major public relations agencies who would not be included in the ranking because they are not independent, but are major players. To this group, I added the top 23 advertising agencies in the Washington, DC metro area (by 2009 billings), ranked by Washington Business Journal in the 2011 Washington Business Journal Book of Lists, as well as the top 24 privately owned public relations agencies in the Washington, DC metro area (same publication).
With this information in hand, I discovered multiple findings, which are reported in this blog.
Who’s on YouTube and Who Isn’t
Of the group of 100 agencies I reviewed, 70% had a YouTube Channel. 30 agencies have not uploaded their own YouTube videos.
30 do not have Channels, and that should be a goal for those agencies for 2012.