Are you using customer testimonial videos on your website?

I’m curious to know — what do you think of when you see a video testimonial on a website or on YouTube?

What kind of business or nonprofit organization was it?

Do you find these kinds of statements made on video convincing?  What elements of the video make the testimonial credible for you?

Are you using customer or client testimonials for your business?  Why or why not?

Do you think testimonials are difficult or “too much” to ask for from your customers or clients, or do you believe clients may be reluctant to appear on camera and vouch for your company?

What other obstacles have you pondered, or encountered?

If you have used customer or client video testimonials yourself, did that video lead to new business for you?  Or in the case of nonprofit organizations, more financial support or volunteers?

Thanks for your feedback on customer video testimonials!

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on September 22, 2011, in YouTube Video Tips and tagged , . Bookmark the permalink. Leave a comment.

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