The 2012 Color of the Year is Tangerine Tango

Every year, the color company Pantone selects a “color of the year” that reflects and influences the latest design trends.  Drawing on inspiration such as traveling art exhibits, fashion, cinema, and even news events, Pantone comes up with a color that they feel is reflective of the feeling of moment.  The color of the year appears in fashion, home accessories, and even websites.  The color of 2012 is Tangerine Tango, a bright orange with a bit of red in it, a color that may be inspired by the the energy society is trying to summon as it grapples with the economic recession, political tensions, and environmental concerns.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

I can vouch for the energy of the color. Two years ago, I painted my bathroom this color and it wakes me up just walking in there in the morning!

Pantone is partnering with Sephora this spring to release a collection of cosmetics based on the color of the year, including eye shadow, lipstick, lip gloss, and nail polish, and will be available beginning March 2012.

Look for Tangerine Tango in everything from bridesmaid dresses to throw pillows and purses.  Maybe even logos, brochures and websites!

Are you inspired by color in your marketing work? How do you decide on the right colors for your projects?

 

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on December 8, 2011, in Graphic Design Tips and tagged , , , . Bookmark the permalink. Leave a comment.

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