Agencies need to post more YouTube videos
Posted by Mary Fletcher Jones
Number of Videos: concentrate your efforts on optimization
One global firm is the exception and has the most videos in the group by far, with 288 videos on their Channel.
However, the agency does not have the most combined views for its 288 videos. They’re essentially getting a low MPG for their videos.
Number of videos vs. number of views is an important distinction. Yes, it’s good to have lots of videos, but not if it gets in the way of optimizing the ones you have already produced, or producing more compelling content people want to watch.
These findings were derived from an analysis of 100 leading public relations and advertising agencies and their activities on YouTube.
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