Agencies need to post more YouTube videos

Number of Videos: concentrate your efforts on optimization

More than half (65%) of leading public relations and advertising agencies on YouTube have fewer than 25 videos on their Channel.

One global firm is the exception and has the most videos in the group by far, with 288 videos on their Channel.

However, the agency does not have the most combined views for its 288 videos. They’re essentially getting a low MPG for their videos.

Number of videos vs. number of views is an important distinction.  Yes, it’s good to have lots of videos, but not if it gets in the way of optimizing the ones you have already produced, or producing more compelling content people want to watch.

These findings were derived from an analysis of 100 leading public relations and advertising agencies and their activities on YouTube.

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About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on December 9, 2011, in YouTube Video Tips and tagged , , , , . Bookmark the permalink. Leave a comment.


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