Your Marketing Strategy for 2012: How Much? How Often?

Every marketing scenario is different but it can be helpful to have some “frequency” rules of thumb that you can consider and adjust for your needs.

  • Blog Posts: Once per week, or more frequently.  No less than 12 per year (once per month).
  • YouTube Videos: One per month, or more frequently.  No less than 6 per year (every other month).
  • Facebook Page Updates: Monitor daily and update once or twice a day, max.  Try every other day.  Schedule updates during evening hours and on weekends and holidays.
  • Twitter Updates: Monitor daily and update one to five times a day (space tweets an hour apart).  Suspend unrelated tweets during emergencies and disasters, breaking news events.
  • Email Communications: One newsletter and one announcement/postcard per month, or no fewer than 6 email communications per year (every other month).
  • Radio Advertising: Read this blog post on frequency and effectiveness and consult your ad rep.
  • Newspaper Advertising: Run at least 6-8 display ad insertions, at minimum, over a 2 month period, and measure results. Consider weekly ads, and consult your ad rep.
  • Postcard Mailings: Tie to events, which you may have every 4-6 weeks, for example.
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About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on December 21, 2011, in Marketing Tips, small business marketing tips, Social Media Tips and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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