Your Marketing Strategy for 2012: 5 Ways to Improve Your Public Relations Capabilities

Photo by Jerry Silfwer

Would you like to improve your public relations capabilities in the new year?  Is that a goal for you?  Here are some free online resources for you to check out.

If you find these resources helpful, do us a favor and please tweet this post!

1. Write Better RFPs

Need to hire a public relations firm?  The next time you gear up to prepare a Request For Proposals (RFP), check out this free online resource, RFP Builder, with tools that walk you through the RFP process.

2. Power Up Your Press Releases

If you are using a service to distribute your press releases, you may be confounded about which one to select.  Download this Press Release Buyers Guide from Bulldog Reporter.

3. Refresh Your Basic PR Skills

Sharpen your public relations skills.  Download the free PRSA APR Study Guide.

4. Measure the Results of Your PR Efforts

Measure the results of your public relations efforts.  Here is a comprehensive Communications measurement guide.  Be sure to review the 2011 Barcelona Principles.

5. Master Social Media

You already use social media for networking and engagement.  Now learn how to use social media in your public relations efforts.  Download this HubSpot ebook.

Review and refine your corporate social media policy regularly.  Here are more than 150 real-life social media policies to guide you.  Don’t forget the employee training component.  For more social media in the workplace guidelines, read these posts on the Fletcher Prince Blog.

Engage your supporters on Facebook.  Read these Facebook Pages guides and tips.  There are links here to guides for businesses, nonprofit organizations, government agencies, police departments, the military, and more.

Make sure you taking full advantage of YouTube.  Download the free YouTube Handbook.  We also have a YouTube tips section on the Fletcher Prince blog; that is another resource for you.

Want to use Google+ effectively?  Watch this video from Chris Brogan on using Google+ for business.

Related articles

• Your Marketing Strategy for 2012 – Avoid 10 Common Pitfalls in the New Year (fletcher-prince.com)
• Your Marketing Strategy for 2012: Invest in the Basics; Refine What You Have (fletcher-prince.com)
• Marketing Lessons We Learned in 2011 (fletcher-prince.com)
• #PRin2012: 12 Trends That Will Change Public Relations (prsay.prsa.org)
• YouTube and Your Brand (Video) (fletcher-prince.com)
• 30 Top Ebooks to Help You Master Inbound Marketing in 2012 (hubspot.com)

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