4 Media Relations Tips from Jennifer Nycz-Conner (video)

Jennifer Nycz-Conner,  of the Washington Business Journal, is known to local public relations practitioners for her helpful advice on the best ways to work with the news media.

In this Washington Business Journal YouTube video, she presents four recommendations for working with the media.

1. Familiarize yourself with the publications and news shows you target.  Read the publications and watch the programs.

2. Build relationships with reporters before you contact them about your story.  Learn what kinds of stories they write about.

3. Provide exclusives. The news environment has become very competitive. The one thing news outlets really  need is information people want to hear that they haven’t learned about somewhere else.

4. Respond as soon as possible when a reporter calls.  Now that reporters write online content, as well as print, and the news cycles is 24/7, it’s more important than ever to respond quickly.

Subscribe to Washington Business Journal on YouTube.

Subscribe to Fletcher Prince on YouTube.




About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on January 12, 2012, in Public Relations Tips, Video and tagged , , , , , , . Bookmark the permalink. Leave a comment.


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