Marketing Tips from Nicole Wanzer, Washington Business Journal

Nicole Wanzer, Washington Business Journal

I have enjoyed getting to know Nicole Wanzer, who is an advertising representative for the Washington Business Journal.  If you’re interested in discussing your advertising options, I recommend you contact her.  You can meet Nicole in person at the Book of Lists Celebration this Thursday night at the National Building Museum in Washington, DC.

Recently, I asked Nicole about the marketing advice she shares with her diverse group of clients.

Here are some of Nicole’s excellent tips

  • Think about who your ideal audience is.  Who are you trying to send a message too? Then strategically place the ad to target your audience.
  • Think about your objectives and carefully determine how you will measure your ROI before you launch a campaign.
  • Don’t put all your eggs in one basket.  It’s important to have a good marketing mix.
  • Don’t be complacent. Technology and social media are forever changing and forcing us all to rethink our marketing and advertising strategies.  Be open to change and stay current.

About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on January 15, 2012, in Marketing Tips and tagged , , . Bookmark the permalink. Leave a comment.


Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: