The latest social media trends — findings from comScore report

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comScore released the 2012 U.S. Digital Future in Focus report today.   Here are some key findings about social media trends you’ll want to know about —


  • More minutes were spent on Facebook than any other place online in 2011.  Time spent on social networks accounts for 16.6% of all minutes spent online.
  • Online video viewing increased 43% among Americans in 2011. More than 100 million Americans watched online video content on an average day.
  • By the end of last year, 8% of all digital traffic was accessed via smartphones or tablets (like the iPad).  The majority of mobile phone owners went online with their phone.
  • U.S. retail and travel-related e-commerce increased 12% last year, to $256 billion in 2011.
  • The search engine Bing surpassed Yahoo for the first time in its history, snagging the #2 position behind Google in the U.S. search market.  Bing has a social search partnership with Facebook.





About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on February 9, 2012, in Social Media Tips, Statistics and tagged , , , . Bookmark the permalink. Leave a comment.


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