How much do you know about YouTube and online video?

Image representing YouTube as depicted in Crun...

Image via CrunchBase

Here are some lesser-known recent statistics and research findings…

  • Online video viewing increased 43% in the United States last year.
  • YouTube views increased 25% last year.
  • YouTube videos receive 4 billion views/day.
  • More than 500 tweets/minute contain a YouTube link.
  • Online video is 141 times more likely than a website to generate a “click-through” in search engine results.
  •  72% of small businesses say YouTube is highly effective for marketing.
  •  72% of senior congressional staffers think YouTube is somewhat/very important for communicating their members’ views
  •  YouTube is the second most used social media channel among Federal employees and Federal contractors.
  •  More than half of CEOs and senior executives watch a work-related YouTube video at least weekly.
  • 65% of senior-level executives have visited a vendor’s website after watching an online video.
  • 67% of senior-level executives said an online video influenced them to make a business-related purchase.
  •  58% of journalists have YouTube accounts.
  • 53% of journalists say online video makes a corporate website useful.
  •  47% of charities are on YouTube.
  • 86% of four-year colleges and universities have a YouTube Channel

About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince ( Follow Mary on Twitter @FletcherPrince.

Posted on February 13, 2012, in Statistics, YouTube Video Tips and tagged , , . Bookmark the permalink. Leave a comment.


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