(May Link Inside) For Your Editorial Calendar: April Events and Content Marketing Ideas PLUS Hashtags

Newsletter readers: LOOKING FOR MAY EVENTS? I accidentally linked you here 🙂  Click here to see May


Sunday, April 1 Today is April Fool’s Day.  Not kidding, it really is.

Monday, April 2  Today is World Autism Day.  Please place a blue light bulb in your workplace today — a lobby lamp will do — to show your support for the millions of families living with autism.  We also encourage you to wear blue to work!  Blue light bulbs are available for sale at Home Depot, or contact us before April 2 and we will deliver one to your workplace.  Follow Autism Speaks @autismspeaks on Twitter and use hashtags #LightItUpBlue or #liub or #autism

April 2 – 6  Spring Break for many schools.  Be kind to the tourists.  It’s not their fault that they don’t know to stand to the right on Metro escalators 🙂

Saturday, April 7  Passover begins this week.

Sunday, April 8  Today is Easter.  It is traditional to wear new clothes on Easter; a spring custom that goes back to pre-Christian times.  A good excuse to buy a hat!  Happy Easter, everyone!

Friday, April 13  Today is opening night for the Washington Nationals, playing the Cinncinati Reds.  Follow the home team on Twitter @Nationals

Saturday, April 14  The Cherry Blossom Parade takes place today in downtown Washington, DC.  Learn more about the National Cherry Blossom Festival and follow @CherryBlossFest on Twitter.  Use hashtag #cherryblossom

Sunday, April 15   Ooh, tax time.  Don’t worry; you have until April 17 to file.  How much revenue did your business make in 2011?  Did you spend enough on marketing?  You should be spending between 5% and 10% of your revenues on marketing expenses.  If you didn’t spend enough on marketing your business (or nonprofit) in 2011, refine your marketing budget so you don’t make that mistake this year. Fletcher Prince can help.

Sunday, April 22  Today is Earth Day.  What are you doing in your business activities to preserve and protect the environment?  Talk about your workplace recycling program! This could make an excellent YouTube video or blog topic, or even a press release (with photos, of course).  Follow the U.S. Environmental Protection Agency on Twitter @EPAgov and use hashtag #

Tuesday, April 24  Join your Fletcher Prince friends for networking and lunch at Jaleo in Bethesda, Maryland today!  Cost of lunch is on your own (about $15-$20, including tip); please register in advance.

Wednesday, April 25  Did you know there are more than 4.1 million secretaries and administrative assistants working in the United States. Admins are the “pulse of the office” and today is the 60th anniversary of Administrative Professionals Day!  Follow the International Association of Administration Professionals on Twitter – @IAAP – and use hashtag #APW

Thursday, April 26  Today is the 20th anniversary of Take Your Daughters and Sons to Work Day (can you say “photo op?”) and is recommended for children between the ages of 8 and 18.  How will you educate and motivate young people in your workplace today?  Why not promote your efforts?  It’s good community relations.  Take photos and write a blog post.  Or videotape the kids 🙂

Friday, April 27  Today is Arbor Day.  Follow USDA Forest Service @forestservice on Twitter and use hashtag #  Follow the Arbor Day Foundation on Twitter @arborday and use hashtag #arborday

Check back next month for May events and content marketing ideas!

About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. Her blogs include Autumn in Virginia, Cool Yule Blog, and You Can't Make This Stuff Up, among others. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on March 15, 2012, in Marketing Tips, small business marketing tips and tagged , . Bookmark the permalink. Leave a comment.


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