Read the 2012 Digital Marketer Benchmark and Trend Report

Experian Marketing Services, a provider of data, analytics and marketing technologies, today announced the release of the 2012 Digital Marketer: Benchmark and Trend Report.  The 128-page report provides data pertinent to consumer and technology trends, as well as insights on email marketing, mobile, and social media.

Not surprisingly, nearly half of marketers (46%) in the study say that coordinating all these channels is their biggest challenge.

Other findings:

• 91% of adults online use social media regularly.
• Revenue per email averages two times higher for “friends and family” campaigns.
• 28% of smartphone owners watch videos on their phones in a typical month.
Pinterest is now the third most popular social networking site, after Facebook and Twitter.
• 92% percent of businesses feel their contact data is inaccurate in some way.

Download the free report here:


About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince ( Follow Mary on Twitter @FletcherPrince.

Posted on April 10, 2012, in Social Media Tips, Statistics and tagged , , , , , . Bookmark the permalink. Leave a comment.


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