Read the 2012 Digital Marketer Benchmark and Trend Report

Experian Marketing Services, a provider of data, analytics and marketing technologies, today announced the release of the 2012 Digital Marketer: Benchmark and Trend Report.  The 128-page report provides data pertinent to consumer and technology trends, as well as insights on email marketing, mobile, and social media.

Not surprisingly, nearly half of marketers (46%) in the study say that coordinating all these channels is their biggest challenge.

Other findings:

• 91% of adults online use social media regularly.
• Revenue per email averages two times higher for “friends and family” campaigns.
• 28% of smartphone owners watch videos on their phones in a typical month.
Pinterest is now the third most popular social networking site, after Facebook and Twitter.
• 92% percent of businesses feel their contact data is inaccurate in some way.

Download the free report here:


About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on April 10, 2012, in Social Media Tips, Statistics and tagged , , , , , . Bookmark the permalink. Leave a comment.


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