Learn how nonprofits are using social media

You know, when it comes to innovation in social media, there are some interesting trends I have observed.

Of course, you see some amazing work from national and global brands.  But I also admire the work done by individuals and organizations with fewer resources.  Many nonprofits, in particular, are doing quite well in social media.  For example, according to the 2012 Nonprofit Social Network Benchmark report (which you can download here) produced by Common Knowledge, the average nonprofit Facebook Page has 8,317 Likes, while the average Twitter account has 3,290 followers.

Common Knowledge, a communications firm specializing in the needs of nonprofit organizations, is presenting two free webinars this week and next that sound worthwhile:

2012 Nonprofit Social Networking Benchmark Report – Part 1 of 2
This Thursday (4/19), 2:30 p.m. EST

2012 Nonprofit Social Networking Benchmark Report – Part 2 of 2
Wednesday (4/25), 2:30 p.m. EST

 

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on April 16, 2012, in Events and Workshops, Nonprofit Marketing Tips, Social Media Tips and tagged , , . Bookmark the permalink. Leave a comment.

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