Market it like Mae West
Posted by Mary Fletcher Jones
“It’s not what I do, but the way I do it. It’s not what I say, but the way I say it.” — Mae West
Let’s talk about some Mae West marketing 🙂 When you compare Mae West with any other person, they have the same basic elements in common, more or less.
But Mae West became a star because she understood how people consumed those assets, and she knew how to play them up to her best advantage. She made minor adjustments that paid off tremendous dividends. That’s what made her a star.
Think about the companies and organizations that attract attention. They may have the same assets as others. But the difference is: they know how to work it. And that pays off for them.
Everyday, I see organizations and companies with great assets: blogs, videos, websites, advertisements. And they have often invested significant resources in producing them. But they miss out on communications opportunities, because they may not fully understand how these assets are consumed, or how to make them more searchable. Or, they have failed to brand them.
At Fletcher Prince, we help businesses, associations, and nonprofits start from scratch with website projects, email marketing campaigns, and social media endeavors. But we also enjoy helping clients better understand how to take what they have and work it!
Starting with an audit of your resources — or looking at just one element, such as your YouTube Channel or Facebook Page — we can tell you how to make that communications vehicle work harder for you — with adjustments in branding, optimization, and organization. Makeover services, if you will.
If you already have a social media program, or other communications program in place, talk to us about how we can help you improve it.
As Mae West would say, “Why don’t you come up and see me sometime?”