A public relations to-do list for the dog days of summer

summer-wallpaper7-1024x768Rosemarie Esposito wrote a terrific post last week on ways to keep yourself busy and productive during the notoriously slow summer months when you work in public relations.  Some of her recommendations included taking clients out to lunch, blogging, and organizing contact lists.  Check out her blog post to see all her suggestions.

I like her ideas and I would like to add a few more to your downtime to-do list:

  • Draft an editorial calendar for the rest of the year — for your blog posts, social media updates, YouTube videos, Pinterest boards.  Sure, you can’t plan everything in advance, but an editorial calendar will give you a terrific head start, if you aren’t using one already.
  • Create a Twitter list of media contacts that you hope to cultivate.
  • Write a LinkedIn recommendation for a vendor, intern, or volunteer committee colleague.
  • Record a YouTube video.  There’s no better time to record video than in the summer — when you’re feeling relaxed, looking great, and probably not congested with a head cold!
  • Take candid photographs around the office and create Facebook Page albums.
  • Write case studies to share on the client work section of your website.
  • Create a presentation related to your area of expertise — with a PowerPoint presentation that you can upload to SlideShare.  It’s nice to have a presentation in the wings in case you are asked to fill in last minute for a cancelled speaker — I’ve been asked to do this.
  • Plan your winter holiday communications — it’s never too early, and now is the best time when you’re not harried and overworked.  Some people get their holiday shopping done before Labor Day and some people plan their holiday events, video greetings, and mailed cards early.  Fletcher Prince can design your holiday print card or e-card, and we are known for our holiday greeting videos.
  • Submit an award nomination. Washington Women in Public Relations is accepting nominations for Washington PR Woman of the Year.
  • Get a head start on your company’s annual report.  We’re halfway through the year.  If you start on it now, and save the draft, it will be that much easier to complete at the end of the year.

Now, that should keep you busy for a while!  Whether you’re working or taking some time off, I hope you have a fun and relaxing summer!

P.S. Here’s an explanation why we call these days the “dog days.”



About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on July 19, 2012, in Public Relations Tips, Social Media Tips and tagged , , , , , . Bookmark the permalink. Leave a comment.


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