For Your Editorial Calendar: August Engagement and Marketing Ideas

Who said DC is dead in August?

I said it.  Let’s face it: for most communicators, DC is dead in August.  Maybe we should just get rid of it.

But wait!  There are still a few engagement ideas, important days, and PR events this month!  Really!

Okay, most of these are kind of whimsical.  But there just isn’t much else happening.  So, check them out.

Wednesday, August 1  Nothing is going on until next week.  Let’s go to the beach and pretend to be working.  JUST KIDDING.

You know what?  Actually, there are a bunch of congressional hearings today and tomorrow on Capitol Hill, which is where I will be.  So check out the legislative calendar — some are open to the public.

After that, the reps will be out of DC until after Labor Day, and the Senators will be close behind ’em.  Don’t let the screen door hit you on the way out.

Friday, August 3 – 5   Let’s go shopping!  It’s the Virginia Sales Tax HolidayQualifying school supplies (under $20 each) and clothing (under $100 each) will be tax free this weekend for back to school shopping.

Our favorite creative and affordable buy: 48 Crayola crayons for $2 at Target.  Let your inner child color!

If you’re in retail, be sure you promote this to the max on Facebook and Twitter.  Use the suggested hashtag #salestaxholiday.  And yes, you can follow the Virginia Department of Taxation on Twitter @VATAX

Saturday, August 4  Today is President Obama’s birthday!  Be sure to wish our Commander in Chief a Happy Birthday on your social media channels.  Follow President Obama on Twitter @BarackObama.

Saturday, August 4 – 5   Feeling creative? The largest event of everything LEGO, BrickFair, will take place at the Dulles Expo Center in Chantilly, VA this weekend.  There will be some fantastic LEGO creations at this fan festival to photograph!  Follow @BrickFair on Twitter.

You know what you could do?  You could make your logo with LEGOs!  A LEGO logo!  How cute is that?  Then take a picture and put it on your company’s Facebook Page.  I mean, it’s August.  What else have you got to do?

Monday, August 6   August is Back-t0-School Month in the U.S.  Personally, I think it’s cruel to even MENTION back to school until the last week of August.  But you know it will be all over the airwaves and social media.  So you might as well turn all that chatter to your marketing advantage.

Wednesday, August 8  Join the ever-charming Fletcher Prince buddy Claudia Askew for a workshop on public speaking and presentations, 8:30 a.m. to 1 p.m.  Fee.  Register here and follow Claudia on Twitter @ASQComm.

Thursday, August 9  The forever-young Betty Boop was created this day in 1930.  Did you know she was just made a Lancome spokesperson?  Wish #BettyBoop a Happy Birthday and follow her on Twitter @bettyboopnews

Friday, August 10  There are three reasons to go to the Arlington County Fair this evening.  One: fried oreos.  Two:  racing piglets.  Three: it’s free.  Follow the Fair on Twitter @ArlingtonCoFair.

Saturday, August 11  Check out Classic Looney Tunes on the big screen free today at the National Gallery of Art, 10:30 a.m. (also Sunday, 12 at 11:30 a.m.).  Afterwards, check out the George Bellows exhibition.  Follow the National Gallery of Art on Facebook and on Twitter @ngadc.

Sunday, August 12.  Everyone will be talking about the Olympics online this month.  Congratulate your state’s winners!  The closing ceremony takes place today.  Follow @Olympics on Twitter and use hashtag #London2012.

Monday, August 13 – 18  Lunch in the Nation’s Capital?  Why not?  It’s Restaurant Week in Washington, DC, and you can dine in some top restaurants, like the Oval Room and Zatinya, for $20.12.

Tuesday, August 14  Speaking of lunch, have you registered for our August Network-and-Lunch event?  Today we will be meeting at the Silver Diner in Falls Church, VA.  Join us and meet new contacts.

Thursday, August 16  He had 47 top 4o hits and now Barry Manilow will sing you a bunch of them tonight and tomorrow night at Wolf Trap.  Follow him on Twitter @BarryManilow.

Friday, August 17   One Million Strong Rastafarian March is scheduled to take place in downtown DC at Noon today, mon.

Friday, August 17 – 26 It’s Restaurant Week in Alexandria, VA.  Take your client or favorite blogger to dinner (2 for $35)  Our Old Town Alexandria faves: the Chart House and Union Street Public House.

Monday, August 20   Muslims worldwide celebrate the end of Ramadan with the festival of Eid ul-Fitr. Wish your friends “Eid Mubarak” on Twitter and Facebook.  Send an Eid e-card.

Saturday, August 25  Ride with AIGA-DC to New York City to see the Graphic Design—Now in Production exhibit at the Cooper-Hewitt National Design Museum, $50.  Details and register, here.

Monday, August 27  The 40th Republican National Convention will take place in Tampa, Florida.  I feel sure there is a good drinking game you can make out of this.  On a more serious and PR-oriented note, thousands of journalists will attend this event.  On Twitter, follow @GOPConvention and use hashtag #GOP2012.

Wednesday, August 29   We are getting close to peak hurricane season at the end of the month.  Promote preparedness online by linking to the Hurricane smart phone app created by the American Red Cross.

Thursday, August 30 – through Labor Day Weekend  The famous 65th National Hard Crab Derby kicks off today in Crisfield, Maryland with a carnival, hard crabs (of course) and 400 racin’ crustaceans.  The winner is presented with a trophy from the newly crowned Miss Crustacean.  Now, you know you want to see that.  Follow @CrisfieldMD on Twitter.

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on August 1, 2012, in Events and Workshops and tagged , , . Bookmark the permalink. Leave a comment.

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