Marketing Ideas and Content Themes for your September Editorial Calendar

I cannot believe summer is over.  I would be devastated about this if Fall were not my favorite season.

Still, it never feels good, does it, the end of summer?  I’m bummed, I don’t mind telling you.

Well, chin up, Skippy, and get back to work.  I might as well make it easy for those of you who have to come up with fresh ideas for your Facebook Pages, blogs, and Twitter updates.  Have I let  you down yet this year?  No!  So here are a few more ideas to round out your September editorial calendar.  And a few events, too.

Saturday, September 1: It’s National Preparedness Month, which means it’s the perfect time to review your workplace emergency prevention plan, crisis relations plan, and check on emergency supplies you have on hand, such as water, first aid kit, crank radio, emergency lanterns.  For $5 per person, you could also equip each employee with their own personal Safety Tube, which I think makes a lot of sense if you work in a large office building. Read more workplace preparedness tips here.

If you have a B2B clients, consider working this theme into your social media updates.  Follow @FEMA on Twitter for tips and use the hashtag #NPM.  Hey, here’s an idea: you could also pin your photos of your workplace emergency response kit or drill activity on a company Pinterest board.

Here’s a freebie: the Small Business Administration and Agility Recovery are offering four free webinars each Wednesday at 2 p.m. EST this month to help you be prepared at the workplace; register here.  Communicators may be especially interested in the September 19 webinar on using social media during a crisis.

Sunday, September 2: Shoppers are looking for bargains this weekend.  If you’re in retail, or have an online shopping site, take advantage of this by offering special deals all weekend long.  Maybe this is the weekend you launch your online shopping site on YouTube, a feature that is now available to YouTube Partners (like Fletcher Prince).  This is also a good time to market winter getaways and vacations, if that is your business.

Monday, September 3: It’s Labor Day, and a federal holiday.  A lot of people are home from work, so this is a good time to connect with fans and followers online.

If you want a bump in followers, consider taking advantage of the $100 advertising credit being offered by Twitter to many business accounts, and put some promoted tweets out there. Or run a holiday-specific sponsored story on Facebook.

Take this time to celebrate the contributions of your employees, and maybe share their stories on YouTube, Facebook, and on your company blog.  Follow the U.S. Department of Labor @USDOL and use hashtag #LaborDay2012

Tuesday, September 4: Today is the first day of school for kids in most Northern, VA public schools (Maryland, DC and Loudoun County started last week). Wish the kids good luck this year, and please remember to brake for school buses and school crossings.

Back-to-school makes a great theme for blog posts, by the way.  Another hot topic is how parents can keep kids safe online.

Sunday, September 9: Hail to the Redskins!  Football season kicks off today for DC with the opening game of the Redskins vs. the New Orleans Saints.  Kickoff is at 1 pm, EST.  Like the Skins on Facebook.

Hey, people like to talk about football.  If you’re smart, you’ll find ways to work this football chatter into your Facebook Page updates for your brand, so you can increase your edge rank.

Monday, September 10: The DC Ad Club presents Ad Week, a series of presentations and events about, you guessed it, advertising!  Most of the events take place today and tomorrow at the Washington Plaza Hotel.  You can follow the action @AdWkDC on Twitter.

Tuesday, September 11: Today is Patriot Day, a day for remembrance of the tragedies of September 11, 2001.  U.S. flags are flown at half-mast, by order of the President, and there is a moment of silence at 8:46 a.m. EST

Sunday, September 16:  Beginning at sundown and running through September 18, Rosh Hashanah is an important Jewish observance that marks the beginning of the Jewish New Year and the start of the High Holy Days.

The traditional greeting is to wish people “Shana Tova,” or “a good year.”

Monday, September 17:  Please join your Fletcher Prince friends at Whitlow’s on Wilson (Arlington, VA – Metro: Clarendon) for our monthly Network and Lunch event, noon.  Cost of lunch is on your own and I guarantee you will enjoy it 🙂  Register here.

Wednesday, September 19: Arrr!  Avast, matey, today is International Talk Like A Pirate DayEverything you need to know is right here.

You know what would be fun?  If everyone in the office also DRESSED like Pirates.  You know you want to do this.  Think of the Facebook pictures and video potential here!

But if you just can’t bring yourself to do it, then try this: change the language setting on your Facebook profile for today.  Go to your account settings, and under “Language,” select: “English (Pirate).”  Don’t worry, no one else will know 🙂

Saturday, September 22: Today is the first day of autumn and also the autumnal equinox, a day when sunrise and sunset occur 12 hours apart.

Tuesday, September 25:  The holiest day of the year for Jews is today, Yom Kippur, the day of atonement, and a time for fasting, repentance and prayer.  The traditional greeting associated with Yom Kippur is to wish people an easy or benefitting fast.

Thursday, September 27: Happy Birthday, Google! The company turns 14 today.  A good day to check out and share the Google Doodle 🙂

Who in DC doesn’t secretly love a juicy Scandal?  The ABC show is returning for its second season this evening at 10 p.m. EST and you can bet a lot of people in DC will be tweeting Olivia Pope’s latest lines: follow @ScandalABC on Twitter.

Saturday, September 29: Tonight and tomorrow night, make sure you step outside to view the rising of the Harvest Moon which is almost always a spectacular sight, when weather conditions are right.

Sunday, September 30: Today is an important day in Asian culture — the Mid-Autumn Festival, also known as the Moon Festival.  The ancient festival is celebrated with dragon dances, lanterns, mooncakes, and celebrations.  If you’ve never had a mooncake, you must try one!  They’re sweet and taste like flowers.   Visit Eden Center in Falls Church, Virginia to find an authentic mooncake.  Mooncakes are a unique treat to distribute to clients or for your kids to take to school.

I know I’m talking a lot about TV this month, but Revenge, people!  I, for one, cannot wait to see what Emily, um, Amanda, um Emily…oh, you know who I mean.  What she’s up to, along with her trusty sidekick and my fave character, Nolan 🙂  Feel compelled to live-tweet every moment?  Follow @Revenge on Twitter and use hashtag #Revenge

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on August 24, 2012, in Social Media Tips and tagged , , , , , , , . Bookmark the permalink. 1 Comment.

  1. Great blogpost…there are a lot of themes a savvy PR person could pick up. I particularly like the idea of using the 14th anniversary of Google to start off a blogpost or Op-ED on the future of the Internet. Thanks for sharing these dates.

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