Is it good form to ask for followers?
Posted by Mary Fletcher Jones
Occasionally, you will see the administrator of a Facebook Page or Twitter profile post an update asking for followers. Often, it’s associated with a goal, e.g., let’s get 10,000 followers by such and such date or time.
Does this tactic work? And more importantly, should it be used? Can it backfire for your brand?
I was thinking about this as I read the response of some fans when the Facebook Page owner of a Page I follow, Daym Drops, posted a request for more Twitter followers on his Facebook Page.
Now, this guy recently vaulted to YouTube viral stardom — which can be a short-lived and wild ride — so it’s easy to understand why he’s trying to make the most of it, quickly.
Fam, as I look at my Fam Follow on Twitter; it is all types of nappy and unhappy. (1,759)..Can we hit 2,000 before midnight? Let’s DO THIS!
Well, for one thing, asking for Twitter followers on Facebook is like assuming people like sushi if they also like Chinese food. It’s not necessarily so. And one of his Facebook fans didn’t hesitate to tell him, in a nice way, that she preferred Facebook.
I don’t have a twitter account.. dint like it .. I don’t like to feel restricted… n u know us Latinas have a lot to say 🙂
I’ve emphasized before that Facebook and Twitter, while both are social networks, are two different entities with different personalities and uses and these should be approached and treated differently. And this just illustrates how you cannot give someone sushi when they want kung pao chicken.
But back to the ask. Calls to action (or CTAs, for short) are tricky on social media. Are they necessary? Yes. But there is a way to make the ask, and maybe this wasn’t it. And who knew? We are all learning. Often, it’s the community that tells us what works, and what doesn’t. What struck me were the kindly intentioned but direct responses of two of his Facebook Fans to his ask for Twitter followers (please pardon the crude language):
Hey man, you are f’ing awesome and sh!t… But don’t get greedy on followers. Just be your awesome self, and followers will show up anyways 🙂
Yeah, keep having fun with it and everything else will come along. The second you start thinking you deserve things, you start losing the respect of the people already following you.
Significantly, he did not make his 2,000 Twitter follower goal. So, maybe there is a lesson here for businesses and nonprofits. Don’t push your luck too quickly, too soon. Let the fans come to you. Do what you do best, and you will earn the reputation. Focus on what you already have and on engaging your current fans.
Does this mean we stop using advertising, or PR, or social media to try and attract more attention for our services, products, or missions? No! Especially for other types of brands, a more assertive approach may be warranted. Just — keep it real on social media. It’s important not to lose sight of the fundamentals, or force your hand.
But it’s also very true on social media that if you have earned the love and respect of fans, then they will forgive the fumbles you may make occasionally. And we all make those fumbles, self included!
Congratulations, Daym Drops, on your new success! Count me among your fans 🙂
Just for fun, here is one of his funny fast food reviews…
- How Dunkin’ Donuts Builds a Connected Brand with Social Media (greatfinds.icrossing.com)
- Is Bigger Better with Social Media? (greatfinds.icrossing.com)
- Is it Possible To Overdo Your Company’s Social Media Presence? (marketingland.com)
About Mary Fletcher JonesMary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.
Posted on August 28, 2012, in Facebook Tips, Social Media Tips, Twitter Tips, Video and tagged Business, Daym Drops, Facebook, Online Communities, social media, Social Networking, Twitter. Bookmark the permalink. Leave a comment.