A birthday interview with Fletcher Prince creative director David Hyson

Happy Birthday,  David Hyson!  Today’s blog post is dedicated to him.  The Washington Business Journal publishes “Executive Profiles” each week, so I “borrowed” some of their interview questions to provide you with this revealing  look at Fletcher Prince’s funny, irreverent, and often enigmatic creative director…

Tell us about yourself, David.  Ever since I can remember, I have made things: art, sculpture, furniture, gardens, food, you name it! Also, I’ve always loved books. Good writing, whether fiction or non-fiction, has always been a passion. Even though my college training was in Industrial Design, I was attracted to graphic design because it is a hybrid of design and words. My first real job out of college was working on a magazine, but I moved quickly into marketing communications and advertising where I’ve been ever since.

Education?  Bachelor of Fine Arts, Bachelor of Industrial Design, Rhode Island School of Design.

What was your first job?  Graphic Designer, National Recreation and Park Association.

Family?  Wife: Orion, son: Morgan, 24, and daughter: Emily, 21.  Two cats: Tako and Leo. We live in Bethesda, MD.

What’s the biggest misconception you deal with in your work?  What I do is always easy and fun.

What’s the one thing you wish everyone knew about your job?  To do it well requires time, effort. and experience, as well as talent.

What’s your next big goal?  Figuring out my next big goal.

What’s your biggest current challenge?  Acting my age.

What are you like to work for?  Impossible.

Best lesson from a mentor?  If you know you can do better, start over and do it better.

Best business decision?  Getting out of the agency environment and going freelance.

Hardest lesson learned?  In some businesses, bigger isn’t better.

Your most interesting project?  Designing a two-story exhibit for a trade show in Geneva, Switzerland.

Client you want to have?  A luxury hotel and resort company.

How do you recover from failure?  I get busy with a small creative project that has a predictable (and happy) outcome.

True Confessions….

Who would play you in a movie about you?  Johnny Depp.

Guilty pleasure?  Craft cocktails.

What is your greatest extravagance?  Getting married and having two children.

If I had $1 million, I would:  Retire to a small island in the Caribbean.

If you could trade places with a person for a day, who would it be?  Beck (the musician).

Personality in high school?  I’d rather forget.

 Favorite book?  A Little History of the World by E.H. Gombrich.

What would you do if not this?  Bartender at an upscale restaurant.

What is your favorite vacation spot?  Caribbean.

Favorite restaurant for business or pleasure?  The Capital Grille.

Favorite hobbies?  Woodworking, gardening, cooking.

Favorite movie?  Casablanca.

Favorite movie star?  Johnny Depp.

Favorite place outside of the office?  American Visionary Art Museum in Baltimore.

One thing you cannot do without each day:  Coffee.

What do most people not know about you?  I can’t answer that.

Pet peeve?  Big SUVs.

What’s on your iPod?  Alabama Shakes, Miles Davis, Beethoven.

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on October 10, 2012, in Fletcher Prince News, Graphic Design Tips and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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