I love the takeaways in this post — especially how to put statistics in visual terms and real-life contexts everyone can relate to and the importance of working on voice tone and delivery for impactful video!  This is a terrific blog, by the way, if you haven’t subscribed, I recommend you do!

Beyond PR

Video content is one of the most powerful drivers of engagement and visibility for press release issuers and content marketers.   Messages that include multimedia get favorable treatment from search engines and social networks; and the human eye naturally gravitates toward visuals.   Producing video is part of many communication strategies.  To develop the best content possible, it’s important that the subjects of your video look (and sound) great on camera.

The American Society of Journalists and Authors (ASJA) annual Writers Conference featured more than 80 sessions covering a wide variety of topics, including  “How to Look and Sound Great on Camera.”  While the conference was geared toward writers, the tips work well for anyone in the camera’s lens.

Three panelists shared their tips on how you can hone your personal style, develop an appealing speaking voice and craft effective messages.

The panelists were:

View original post 1,209 more words


About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on November 8, 2012, in YouTube Video Tips and tagged , , . Bookmark the permalink. Leave a comment.


Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: