The 2013 Color of the Year is Emerald

We are thrilled to learn that a lovely emerald green PANTONE® 17-5641 has been proclaimed the 2013 Color of the Year.  It’s very close in color to the logo of one of our favorite clients, PRofessional Solutions, LLC.  And of course, the Fletcher Prince logo is a close relative in this green family.  In fact, green is just one of our all-time favorite colors.

As you may know, the color experts at Pantone select a color of the year annually.  It is fascinating how they observe trends, events, sociological influences, and the Zeitgeist of the moment to come up with just the right shade.

The Meaning of Emerald Green

According to Pantone: “Emerald, a vivid, verdant green, enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony.  Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. It’s also the color of growth, renewal and prosperity – no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.”

Growth, renewal and prosperity. That all sounds good to me!

How People Respond to the Color Emerald Green

“Green is the most abundant hue in nature – the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”

Emerald Green Products Coming in 2013

Look for this luscious color in fashion, cosmetics, nail colors, home interiors and furnishings, and design schemes.  The limited edition 2013 Color of the Year beauty collection features a variety of Sephora products in Emerald, including eye shadow, nail polish and accessories.  JCPenney will offer Pantone bedding, pillows, bath towels and accessories in Emerald beginning Feb. 1, 2013.

Let’s Hear From You

How will Emerald Green inspire your graphic design concepts now and in the new year?

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on December 6, 2012, in Graphic Design Tips and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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