10 trends for 2013 – consumer preferences and insights for marketers

As marketers, it’s important to keep our fingers on the pulse of emerging trends.

The advertising agency J. Walter Thompson — now branding itself as the marketing communications agency, “JWT” — tracks and analyzes global consumer trends.  For the past seven years, they’ve been compiling an annual forecast of trends that makes for fascinating reading.  Here is a quick overview

10-Trends-cover2

JWT Intelligence publishes a blog that has many other insights and trend reports, including this on food trends:

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on December 7, 2012, in Consumer Trends, Marketing Tips and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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