10 trends for 2013 – consumer preferences and insights for marketers
As marketers, it’s important to keep our fingers on the pulse of emerging trends.
The advertising agency J. Walter Thompson — now branding itself as the marketing communications agency, “JWT” — tracks and analyzes global consumer trends. For the past seven years, they’ve been compiling an annual forecast of trends that makes for fascinating reading. Here is a quick overview
JWT Intelligence publishes a blog that has many other insights and trend reports, including this on food trends:
- “10 trends that will shape consumer mind-set and behaviour in 2013” (joannaparktonks.wordpress.com)
- Ten Trends for 2013 from JWT Intelligence [Slideshare] (endaguinan.com)
- The Top 10 Trends For Marketers, According To JWT (fastcocreate.com)
Posted on December 7, 2012, in Consumer Trends, Marketing Tips and tagged 10 Trends for 2013, Advertising agency, Advertising and Marketing, consumer trends, J Walter Thompson, JWT, JWT Intelligence, marketing, Marketing communications. Bookmark the permalink. Leave a comment.