2013 will be the year of mobile

For years, pundits have been proclaiming that mobile will finally deliver on its promise of being a major marketing and PR channel, and until very recently, that promise hasn’t materialized.

Well, all that has changed, as you’ve probably noticed.  And according to the folks at eMarketer, 2013 will truly be the year of mobile, whether the message is on smart phones, iPads, or readers.

Check out this interesting presentation from eMarketer, which is chock-full of stats and examples.


About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on December 14, 2012, in Consumer Trends, Marketing Tips, Social Media Tips and tagged , , , , , . Bookmark the permalink. Leave a comment.


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