Looking Back at 2012 — The Fletcher Prince Annual Report
Posted by Mary Fletcher Jones
Fletcher Prince celebrates its fifth year in business. 2012 was a year of delivering marketing and public relations services to clients and contractors, as well as community involvement.
Client Work in 2012
Social media services, video production, and photography services were major project areas for us this year.
We worked with our existing clients Dominion Mechanical, PRofessional Solutions, Keenan PR, and Remey Communications. Projects included video production, graphic design, and photography. We were also delighted to provide social media consulting services to new clients American Chemical Society and Atwater Communications.
Pro Bono Work
David and I completed extensive pro bono work for two organizations involved in promoting the cause of human rights in Bahrain. Our work for them included providing public relations and social media services, graphic design, logo design, blog development, and special event support.
Community Involvement and Service
Conversations in Public Relations
As a service to the Washington, DC area professional communications community, Fletcher Prince continues to produce videos for the YouTube series “Conversations in Public Relations,” featuring interviews with local communicators and association leaders. We produced 3 additional videos in 2012. The 110 videos have received more than 61,200 views on YouTube.
Social Media Week DC
Fletcher Prince was the first public relations agency in the Washington, DC area to offer sessions for Social Media Week DC, which was presented in mid-February. We presented three seminars in Falls Church to standing room only audiences and streamed the sessions live on Livestream. We are grateful to the participants we invited to add their expertise to the sessions, including communicators from the World Bank and the U.S. Army. Mary’s presentations on YouTube video, blogging, and using an editorial calendar can be viewed on Fletcher Prince’s account on Slideshare.
Mary also presented sessions on effective social media marketing and YouTube video outreach to the nonprofit organization, the U.S. Hospice Regatta Alliance. She presented an introductory session on blogging to George Mason University communications students. She also appeared at the Government Video Expo, where she spoke about practical approaches to social media measurement, as well as techniques for engaging audiences through social media outreach.
We tried something new this year: we organized monthly networking lunches all over the Washington, DC area. We met at places such as Jaleo in Bethesda, Teaism in DC, and RT’s in Alexandria, among other restaurants. It was fun getting to know our Facebook and Twitter followers better.
Social Media Survival Guide
We also produced the 2012 Fletcher Prince Social Media Survival Guide and distributed 2,000 copies at events such as the Washington Business Journal Book of Lists celebration, Social Media Week DC, college fairs, and the monthly lunches.
Fletcher Prince Marketing Efforts in 2012
We continue to be grateful to our supporters. This year, we added a Pinterest Page and updated our LinkedIn Business Page to the new format. Our Facebook Page Likes increased from 118 to 143. Our Fletcher Prince Twitter followers rose from 240 to 600.
This year, we added 10 YouTube videos to our Fletcher Prince YouTube Channel, including a series of videos highlighting our capabilities and a third client testimonial video. We are grateful to our subscribers, and added 27 to our followers this year, and an additional 4,000+ views.
The Fletcher Prince Blog is a big part of how we share our expertise and showcase our work, and our blog views almost doubled in 2012. Consistent blogging pays off in increased views.
In Other News…
We were included in the 2012 Washington Business Journal Book of Lists under top 25 area public relations firms.
I attended the 2012 Washington PR Woman of the Year Awards as the guest of Fletcher Prince clients Kate Perrin and Melanie Jordan of PRofessional Solutions, LLC.
Thank You for Making 2012 a Great Year!
David and I would like to thank our clients for their business and look forward to working with them in the new year.
Special thanks to our blog subscribers, Facebook friends, Twitter followers, and our colleagues for their support in the past year.
Happy New Year!