More social media stats, reported by blogger Jill Kurtz. Love Nielsen reports. So helpful! As is Jill’s summary…
According to Nielsen’s new U.S. Consumer Usage Report 2012, the number of social media users continues to increase across all platforms as consumers use social networking as a vehicle to navigate the media universe.
The personal computer is still at the center of the social networking experience, but consumers are increasingly looking to other devices to connect on social media.
- 46% of social media users say they use their smartphone to access social media
- 16% connect to social media using a tablet
While Facebook and Twitter continue to be among the most popular social networks, Pinterest had the largest year-over-year increase in both unique audience and time spent of any social network across PC, mobile web, and apps.
Whether through a computer or mobile phone, consumers continue to spend increasing amounts of time on the Internet. Time spent on PCs and smartphones was up 21% from July 2011 to July…
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